Asado de tira is the traditional name in Argentina. Elsewhere, butchers sell the same piece — or a close cousin — under a different name.
Both are cross-cut short ribs sliced thin across the bones — galbi is sliced thinner (5–10mm) for fast tabletop grilling; asado de tira is sliced thicker (1–2cm) for slower grilling over wood coals.
Same general anatomical region (short plate / chuck rib), but cut differently: asado de tira is a thin (~½-inch) cross-cut Argentine strip, plate ribs is the whole long bone-in slab smoked low-and-slow.